Apne Tv Star Plus Channel

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StarPlus is an Indianpay television channel owned by Star India.^[1] The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime and television films.^[1] It is also distributed internationally by The Walt Disney Company India, subsidiary of The Walt Disney Company.^[2]

History[edit]

When it was first launched on 21 February 1992,^[1] StarPlus was an English-language television channel showing international TV shows from the U.S., the UK and Australia, with Zee TV being the Hindi-language counterpart.^[3] However, after Star ended its relationship with Zee TV, Star Plus was transformed into a Hindi-language channel, with Star World becoming the network's English-language counterpart channel.^[4]

In 2000, the company's CEO Sameer Nair and programming chief Tarun Katial introduced a number of new shows, which helped to solidify the channel's position as the leader in the Hindi-language television broadcasting area.^[5]

It launched in the United States in November 2004.^[6]

The channel's high-definition feed was launched on 15 April 2011.^[7] It carries the same schedule as the SD feed, but with different commercials. Star Plus HD was set to launch in both the United Kingdom and Ireland by the end of 2011,^[8] but it was delayed until 5 July 2012.^[9]

On October 6, 2017, Canada's ATN Channel lost rights to Star programming, with viewers directed to the new streaming service Hotstar, which was recently introduced in the Canadian market.^[10]

On January 4, 2019, Star similarly shut down its linear channels in the United States, in favour of the Hotstar service.^[11][12]

Rebranding[edit]

On 12th July 2010, it underwent a rebranding along with a change from the blue rectangular logo to a ruby red star with the tagline 'Rishta Wahi, Soch Nayi'.^[13]

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On 7th October 2016, it underwent a rebranding with the tagline 'Nayi Soch'.^[14]

In May 2018, it underwent a rebranding with Alia Bhatt as the face of the campaign with the red crystal star with gold swoosh along with the tagline 'Rishta Wahi, Baath Nayi' and signature song composed by A. R. Rahman.^[15]

Programming[edit]

In 3 April 2017, it brought back its afternoon programming which was shut down some years ago with the launch of 4 new soap operas from 12:30 pm to 2:30 pm (IST).^[16] It was later extended up to 3:00 pm with Love Ka Hai Intezaar in May 2017 but was again made 2 hours from 1:00 pm to 3:00 pm as the soap Tu Sooraj Main Saanjh Piyaji was shifted to prime time.^[17] Due to low ratings than expected, it was cancelled by the channel in September 30 in the same year.^[18] It was during that year, Star Plus which always remained in top three was positioned at seventh place in top 10 Indian GEC channels (urban+rural) and with fourth position in Hindi GEC channels, which is the first time it had a decline this much.^[19]

See also[edit]

References[edit]

1. ^ ^abc'Description about the Channel Star Plus'. Times Of India.
2. ^'Walt Disney's merger with Star India to cost 350 jobs'. The Economic Times.
3. ^Flegg, Michael (10 September 2001). 'India's Star TV Leaps to Top Spot Due to Game Shows, Soap Operas'. The Wall Street Journal. Archived from the original on 19 September 2001.
4. ^'Zee: Life after Star, and vice-versa'. Equity Master.
5. ^'History Star Plus Global'. Star Plus Global. Retrieved 6 July 2015.
6. ^'YuppTV Launches Star Plus and Life OK Channels in USA'. Business Wire.
7. ^'Star TV India Launches Five HD Channels'. Hollywood Reporter.
8. ^Star Plus UK to launch HD Channel – http://media247.co.uk/bizasia/newsarchive/2011/02/exclusive_star_5.php
9. ^Star Plus HD UK date confirmed – http://www.media247.co.uk/bizasia/star-plus-hd-to-launch-in-july-in-uk
10. ^'&TV replace Star Plus to be part of the ATN HD channel'. Asian Television.
11. ^'Starting January 5, STAR India's TV Channels will be streaming ONLY on Hotstar in the US'. PR Newswire.
12. ^Baddhan, Raj (7 December 2018). 'Star TV to shutdown television operations in USA'. BizAsia. Retrieved 11 August 2019.
13. ^'Star Plus to sport new logo, tagline in battle for top slot'. Live Mint.
14. ^'How an ad campaign 'challenged stereotypes' and affected a 'cultural shift''. Business Standard.
15. ^'Alia Bhatt becomes fresh face of Star Plus new look'. The Indian Express.
16. ^'Star Plus to reboot afternoon slot with 4 new shows'. The Economic Times.
17. ^'Star Dopahar back to airing 2 hours of content, Dhhai Kilo Prem and Love Ka Hai Intezaar get new time slots'. The Indian Express.
18. ^'Star Dopahar to call it a day, all shows to end on September 30'. The Indian Express.
19. ^'Change's in the air, Star Plus falls to No. 4 in Hindi GEC'. The Economic Times.